Do It Yourself Marketing for the Small Business Owner. Marketing is a key to any successful small business.  To market effectively and reach your customer base can seem like a daunting task. It is difficult to start and run a business, let alone learn how to market it. It is not uncommon for new business owners and veteran small business owners to find themselves spending more and more time in the marketing role and quickly becoming overwhelmed. Don't worry, we are here to help. There are ma …